Jerry Spears

A Video Creative Director

As a seasoned video creative director and marketing professional with over a decade of managing teams through the thick of it, I excel at driving ad performance by leveraging data to guide creative decisions. My comprehensive expertise, developed through collaborative teamwork, spans every phase of preproduction, production, and post-production, ensuring each project is executed with precision and impact.

Social Media

We’re on the clock with less than 3 seconds to hook ‘em. Stop the scroll.
Over the last 2 years, I’ve overseen the edit and delivery of nearly 1,700 video assets. Roughly, 500 original video assets. I reworked and optimized many of the concepts to help maximize their efficacy and adhere them to brand guidelines.

SOMETHING FROM NOTHING

These very successful ads were made from previously shot footage and stock video. Someone suggested the concept. I wrote these, along with our copywriter, and then worked the edits as the post-production manager. The Gen Z and Millennial audience really responded to these because we gave room for the humor and we used the fundamental sales techniques of actual 90’s infomercial.