Jerry Spears

A Video Creative Director

As a seasoned video creative director and marketing professional with over a decade of managing teams through the thick of it, I excel at driving ad performance by leveraging data to guide creative decisions. My comprehensive expertise, developed through collaborative teamwork, spans every phase of preproduction, production, and post-production, ensuring each project is executed with precision and impact.

Screen Shot 2018-03-18 at 10.20.13 AM.png — 7 things to do this weekend

creator/writer/director/editor

Unique. Community. Collaboration.

This segment involves people from more than half the state. I work with comedy writers in Seattle, city officials from all over western WA, ad agencies, event organizers, and every department at KIRO 7 TV. The native content aspect makes this a powerful tool for events and the tourism industry in western Washington.

Screen Shot 2018-03-18 at 10.16.12 AM.png — washington state patrol

writer/director/editor

The Washington State Patrol had a problem

Less than 1% of their applicants met the minimum qualifications to become a trooper. They had been running the same type of messaging for over a decade. Our goal was to get the WSP a full cadet class, of quality applicants, during a time when police officers were more vilified than ever. We demilitarized their message and focused on a more millennial core value messaging. The result was that the WSP received more qualified applicants than ever. Because of that, they were able to make selections for the academy based on diversity, ultimately allowing the police force to reflect the communities they were in.