Jerry Spears

THE VAULT

I learned performance marketing in the unglamorous arena of local advertising. No budget. Small crews. Results needed. There was a time when I ran from this fact, but that was until I got a little distance from it and realized the immensely valuable skills I had gleaned from the world of results-driven marketing for businesses that didn’t have room to fail.

From this chapter in my career I learned the fundamentals of motivating action for an audience, I learned how to pitch a concept to non-creative people, I learned how to stretch a small budget and crew, and I learned to build a brand that speaks to its audience.

I worked in the fast-paced, high-volume, environment of a TV station commercial production department for years. Most of the work here was done with a crew of 2 or 3 people, on a minimal budget. Production value matters, and I pride myself on over-delivering with strong effective messaging in commercials.  

EMMY NOMINATED

The Washington State Patrol had a problem

Less than 1% of their applicants met the minimum qualifications to become a trooper. They had been running the same type of messaging for over a decade. Our goal was to get the WSP a full cadet class, of quality applicants, during a time when police officers were more vilified than ever.   We demilitarized their message and focused on a more millennial core value messaging.  The result was that the WSP received more qualified applicants than ever. Because of that, they were able to make selections for the academy based on diversity, ultimately allowing the police force to reflect the communities they were in. 

Unique. Community. Collaboration. 

This segment involves people from more than half the state. I work with comedy writers in Seattle, city officials from all over western WA, ad agencies, event organizers, and every department at KIRO 7 TV.  The native content aspect makes this a powerful tool for events and the tourism industry in western Washington.